Research Clusters
The NWU Business School wants to be known for research that provides practical business solutions with scientific contributions to the broader field of management. The NWU Business School consists of two scientific committees with research clusters in the field of General Management and People’s Management. These research clusters form the basis for focused research as well as integrated research.
General Management Scientific Committee is chaired by Prof Ronnie Lotriet and consists of the following clusters:
IT & Operations Management
Focussed on the application of IT principles for the smooth operation of a business entity.
Contact: Dr Kaizer Ndlovu
Entrepreneurship
Family businesses and corporate entrepreneurship and entrepreneurship networks.
Contact: Prof Stephan van der Merwe
Marketing
The focus of the cluster is broadly defined as Marketing management within all its facetted. However, the cluster also caters for some specific marketing research topics and strongly encourages research in the fields of branding, promotion, customer behaviour and satisfaction.
Contact: Prof Christo Bisschoff
People Management Scientific Committee is chaired by Prof Leon Jackson and consists of the following clusters:
Human Resource Management
Diversity management, Workplace bullying and conflict handling, Organisational behaviour and leadership, Work engagement, Trust building and Emotional intelligence.
Contact: Prof Leon Jackson
