Research Clusters

Research Clusters

The NWU Business School at the North-West University, Potchefstroom Campus, wants to be known for research that provides practical business solutions with scientific contributions to the broader field of management. The NWU Business School consists of research clusters in the field of management. These clusters form the basis for focused as well as integrated research covering the following areas:

Human Resource Management that focuses on:

Diversity management, Workplace bullying and conflict handling, Organisational behaviour and leadership, Work engagement, Trust building and Emotional intelligence.

Contact: Prof Leon Jackson

Financial Management focusing on:

Wealth creation and Value-based management.

Contact: Prof Anet Smit

Operations, IT & Project Management

Contact: Mr Johan Jordaan

General Management covering:

Strategic management, Marketing management, Labour economics and the Management of information technology in organisations.

Contact: Prof Ronnie Lotriet

Entrepreneurship focusing on:

Family businesses and corporate entrepreneurship and entrepreneurship networks.

Contact: Prof Stephan van der Merwe


The focus of the cluster is broadly defined as Marketing management within all its facettes. However, the cluster also caters for some specific marketing research topics and strongly encourages research in the fields of branding, promotion, customer behaviour and satisfaction.

Contact: Prof Christo Bisschoff