Professor Gustavo Moraes is a distinguished academic with extensive experience in business administration and entrepreneurship. He is an Extraordinary Associate Professor at the School of Management Science, North-West University (Vanderbijlpark Campus), and an Associate Professor at the School of Applied Sciences, State University of Campinas (UNICAMP), Brazil.

Professor Moraes received his Ph.D. and MSc in Business Administration from the Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV/EAESP), in 2013 and 2010, respectively. His research emphasizes the topics of the entrepreneurial ecosystem, sustainable entrepreneurship, information technology, and consumer behavior, which have been widely published in reputable international journals. His research has also been recognized and awarded by research institutions.

Dr. Moraes is a scientific advisor and referee for the National Council for Scientific and Technological Development (CNPq, Brazil) and Sao Paulo Research Foundation (FAPESP, Brazil). His professional experience also includes working as an entrepreneur in technology and food and as a consultant for large national and international companies in innovation and technology.