Kelly Martin

Profile
Title
Prof
Kelly Martin
Job title
Extraordinary professor
Expertise
School of Management Sciences, Potchefstroom Campus
Background

Professor Kelly Martin is a distinguished expert in data privacy, having published 43 articles in high-impact journals, most in A-rated publications. With an h-index of 27, she has received 30 world-class research awards. She is the joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Retailing.

Kelly has supervised international students and collaborated globally, including with the University of Pretoria. She has won seven teaching awards and possesses expertise in marketing management and data analytics. Her CV highlights leadership experience, having served on over 50 marketing and management committees, as well as mentorship and media engagement.