Dr. Dalziel began her academic career as a lecturer at North-West University, in 2017 and now serves as a Special Researcher in the Faculty of Economic and Management Sciences. She holds a B.Com in Chartered Marketing, a Postgraduate Certificate in Education, an Honours degree in Marketing and Entrepreneurship, and a Master’s and PhD in Marketing Management. Her publication record includes six first-authored journal articles, one single-authored article and nine accredited conference papers. Her expertise in the field is recognised through her role as a reviewer for various journals. Her main research interests include marketing and consumer behaviour-related topics focusing on fashion and Generation Y.