The informed business person agrees that prospering in the era of the 4th Industrial Revolution requires academia and industry to collaborate in identifying and optimising opportunities. 

Our cybernetic approach to business research incorporates management sciences and engineering sciences. By utilising a business engineering mindset, we are able to:

  • Conduct scientific research into real business problems.
  • Develop pragmatic solutions for real business problems.


*Cybernetics is a transdisciplinary approach for exploring systems'  structures, constraints and possibilities.