Peet van der Merwe is currently a senior lecturer and researcher in Tourism Management at the North-West University, Potchefstroom Campus, School of Tourism Management.  He obtained his degree in Recreation and Tourism Management in 1994, honours degree in 1995 and master’s degree in 2000 from the North-West University.  He completed his PhD in 2004 in Tourism Management, was promoted to associate professor in 2010 and full professor in 2014. Peet received his NRF (C3) rating as a researcher in 2016. He also applied successfully for numerous NRF funding for projects, with the most recent focusing on land-use models for the private wildlife industry. As a researcher, he forms part of the NRF research unit TREES (Tourism Research in Economic Environs and Society) and currently lectures Game Farm Management to third-year students, and Ecotourism at honours level.   

Peet’s field of expertise lies within wildlife tourism, hunting tourism, ecotourism (sustainable tourism) and marine tourism.  Research outputs are as follows: Peer-reviewed publications (47), Popular articles (28), Projects (41), Research reports (35), Books (4), Chapters in books (5), Magister and PhD students completed (19), conferences attended (international and national) (54) and International guest lectures (3).