Call for abstracts World Association for Sport Manament 5th WASM Conference Cape Town, South Africa
3-6 March 2026
Conference Theme: Global Visions, Local Actions: Innovation and Sustainability in Sport Management
Conference streams
Sport Finance and Economics
Sport Finance & Economics
- Financial challenges, opportunities, and innovations for the local and global sport industry.
- Sustaining the growth of the local and global sporting goods industry.
- The financial impact of digital transformation in sport.
- The economics of mega sporting events: Costs,benefits, and legacy.
Sport Marketing and Consumer Behaviour
Sport Marketing and Consumer Behaviour
- Advancements in digital/social media, branding, and marketing in the sport business marketplace.
- Sustaining the growth of the local and global sporting goods industry.
- Monetizing digital fan engagement: The future of sponsorship and media rights.
- Accelerating leisure, e-sports, and gaming.
- Consumer behavior in the age of sports and on-demand content.
Sport Events and Tourism
Sport Events and Tourism
- Sustainability and innovation in sport events, festivals,and conferences.
- Hospitality and entertainment advances in the local and global sport and leisure industry.
- The evolving impact of sport events and tourism on local and global economies.
- The rise of niche sport tourism: From extreme sports to e-Sports.
- Sustainable event management: Balancing growth and environmental responsibility.
Sport Governance and Social Responsibility
Sport Governance and Social Responsibility
- Sport for development and peace, politics and global contestations in the sports industry.
- Emerging legal practices for the local and global sport business marketplace.
- National and international advances in disability sport management.
- Sport governance and policy development to adapt to technology disruption.
- Human diversity, equity, inclusion, and justice for the future of global sport management.
- Corporate social responsibility and ethical leadership in the sport business.
Innovation and Technology in Sport
Innovation and Technology in Sport
- Digital and technological innovation impacting the sport business and management.
- Sustaining the business of leisure, e-sports, and gaming.
- AI and data analytics transforming sport management.
- The future of wearable technology and smart equipment in sport.
- The evolution of fan-centric marketing in the digital era.
- Branding and identity in the modern sport industry.
Strategy, Leadership and Stakeholder Management
Strategy, Leadership and Stakeholder Management
- Managing and leading sport organizations to be better prepared for the future of the sport business industry.
- Local innovative strategies to assist organizations in adapting to global shifts in sport management.
- Local actions informed by global sport industry trends to foster innovation and sustainability.
- Collaboration to drive innovation or sustainability in sport management.
Global Sport Management Teaching Excellence
Global Sport Management Teaching Excellence
- Sport management education approaches, policy, and innovation for the global sport business industry.
- Sport management education practices and policy innovations aligned with the digitally transformed higher education landscape.
- The future sport management professor.
- Entrepreneurship, job creation, and career development for the sport management student in the technology-enhanced global sport industry.
Professional Practice Presentation
Professional Practice Presentation
- African, local, and global perspectives on issues impacting the sport business landscape.
- Sustainable economic, social, and environmental development of or through the sport business marketplace.
- Sport sociology and historical and cultural perspectives that influence or advance sport in society.
- Key features and trends in the sociology of sport in the global sport management industry.
- Women in sport – women’s issues and perspectives shaping the future of the sport business marketplace.
- Sport participation and physical education that advances the local and global sport sector.
Presentation Type
We welcome abstracts or proposals for several types of presentation possibilities, namely:
- Research Oral Presentation
- Professional Practice Oral Presentation
- Poster Presentation
- Scholarly or Professional Panel Discussion, Debate, Workshop, Or Symposium
Submit an abstract for review
Authors can submit abstracts electronically by following these steps:
- Click on the Abstract submission button.
- Create an account: Create a login account by following the abstract registration link for the event.
- Log in: Log into the system by entering your email address and password.
- Add abstract: Go to ‘My abstracts’ in the menu and click on the ‘Add abstract’ button
- Submit for review: Once you are satisfied with your abstract, you need to submit it to the reviewers by clicking on the ‘Submit for review’ button.
Submit a paper for review
Make sure to read the prescribed format for paper submission if supplied. The steps to submit a paper are as follows:
- Log in: Log into the system by entering your email address and password.
- Open abstract: Go to ‘My abstracts’ in the menu and open your abstract by clicking on the title.
- Upload paper: Click on the ‘Upload & Submit Paper’ button above your abstract to select the document to upload and submit.