TRADE Research


In 2019 TRADE members published a total of 92 research articles in accredited journals, of which 66% were published in ISI or SCOPUS listed and indexed journals. Twenty conferences were attended by members and 60 conference presentations were delivered.


Commercial projects

While the TRADE research focus area is situated within the North-West, TRADE Research Advisory (PTY) Ltd is a spin-out company created in partnership with the North-West University, to ensure flexible and timeous reaction to requirements from government stakeholders as well as private sector clients. TRADE and TRADE Advisory work in tandem on most projects.

TRADE Advisory provides strategic and practical assistance to government entities and business concerns in optimising their regional or global presence, from the perspective of economic development and/or export expansion.

TRADE Advisory’s flagship offering is the TRADE-DSM (Decision Support Model) Navigator® which is an analytical tool that identifies realistic export opportunities for both export-ready and active exporting companies that wish to expand their sales reach into foreign markets.  Part of the value in the TRADE-DSM® (video) lies in its ability to offer alternatives to exporters that are facing saturation and/or declining growth in their traditional markets.

The TRADE-DSM™ methodology (developed by the NWU TRADE research entity) takes into consideration all possible worldwide product-country combinations and, using four filters, systematically eliminates less promising markets until those with the greatest prospects of success are revealed. 

The TRADE-DSM®’s thoroughly-researched and highly scientific screening approach helps to take the guesswork out of export market selection, thereby paving the way for more focused and cost-effective export ventures.

TRADE Advisory offers an applied research service that involves identifying the most promising export opportunities for products and services emanating from particular sectors, provinces and countries, using the TRADE-DSM® methodology. 


For more information on the TRADE-DSM™, visit or email:


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