BA Tourism Management

 

Your Path to Excellence

Immerse yourself in the vibrant world of travel and hospitality with our Bachelor of Arts programmes that focus on the specialisation in Tourism Management. Gain the skills to lead unforgettable experiences and drive growth in the dynamic tourism industry. Prepare to make your mark in an industry where every destination is an opportunity.

Our BA Tourism Management programme offers nationally and internationally recognised modules, providing you with a solid foundation in the theory and practice of tourism management through the promotion of sustainable tourism development and management. This three-year programme will equip you with the expertise to become a tourism expert and prepare you for a successful career in the tourism industry.

You will, among others, learn to:

  • Evaluate information pertaining to sustainable living patterns, environmental responsibility and conservation within the tourism industry;
  • Provide benefits to society and the economy by increasing self-employment, the ability to sustain micro-enterprises and the overall social and economic productivity;
  • Work effectively with others by sensitising target groups such as young people, the unemployed and community members to the need for improved community living in terms of raising standards and addressing issues of redress and democratisation; and
  • Demonstrate adequate knowledge and critical understanding of cultural and aesthetic sensitivity across a variety of social contexts.

To ensure a range of employment opportunities, you can choose between Development studies OR Communication modules that will expand your knowledge and skills over a period of three years.

Core modules 

Modules include but are not limited to:

  • Resource Management
  • Tourism/ Event Management
  • Applied tourism/event management
  • Tourism marketing
  • Tourism development

Degree options 

Bachelor of Arts with Tourism Management

  • Degree Duration: 3 years, full-time
  • Offered on the Mahikeng [M]  Campus
  • Curriculum code: 1GBH02 E302M

Bachelor of Arts with Psychology and Tourism Management

** This degree lies within the Faculty of Health Sciences**

  • Degree Duration: 3 years, full-time
  • Offered on the Potchefstroom [P] Campus
  • Curriculum code: 1GBH11

Bachelor of Health Sciences with Recreation Sciences and Tourism Management

** This degree lies within the Faculty of Health Sciences**

  • Degree Duration: 3 years, full-time
  • Offered on the Potchefstroom [P] Campus
  • Curriculum code: 8DJH06

Admission Requirements

Bachelor of Arts with Tourism Management

  • APS of 22
  • English level 4 (50% or more)

Bachelor of Arts with Psychology and Tourism Management

** This degree lies within the Faculty of Health Sciences**

  • APS of 26
  • English level 4 (50% or more)

  • Mathematics level 3 (40-49%) or Mathematical Literacy level 5 (60-69%)

Bachelor of Health Sciences with Recreation Sciences and Tourism Management

 

  • APS of 24
  • English level 4 (50% or more)

Career opportunities

For more than a decade, our graduates have made their mark in both the private and public sectors, building successful careers across a wide range of roles, including:

  • tourism management and marketing

  • guesthouse, hotel and game farm management

  • event and experience coordination

  • customer experience and guest relations management

  • tourism consulting and training facilitation

  • cultural, heritage and community tourism development

  • sustainable and ecotourism coordination

  • tourism and hospitality research and analysis

  • wellness and retreat coordination

  • travel and tourism psychology (with further studies)

  • human resource support in tourism and hospitality sectors

  • academic and advisory roles, including lecturers, researchers and consultants

Our alumni are shaping the future of tourism by combining innovation, insight and industry-ready skills to create memorable experiences and drive sustainable growth.

Postgraduate studies

  • Bachelor of Arts Honours in Tourism Management
  • Bachelor of Commerce Honours in Tourism Management
  • Master of Commerce in Tourism Management
  • Master of Arts in Tourism Management
  • Doctor of Philosophy in Economic and Management Sciences with Tourism Management 

Please visit the postgraduate page for more info. 

 

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