BCom Tourism Management

 

Your Path to Excellence

The tourism team at NWU is at the forefront of tourism training in South Africa. We stay ahead of new developments through regular industry contact, research projects, and consultations, ensuring our students do too. Our BCom Tourism Management programmes equip you with the skills to manage a tourism enterprise and understand the importance of tourism in South Africa's growing economy. You will learn how to develop and manage your own or another tourism business, contributing to the country's development.

Benefit from the expertise of hotel owners, conference managers, and event managers who regularly share their knowledge and skills with our students. Site visits to their businesses offer hands-on learning experiences. This practical exposure, combined with economic insights, prepares you to grow the tourism industry in South Africa.

After completion of the three-year programme, you will be able to manage a tourism enterprise. Still, you will also understand the importance of tourism in the growing economy of South Africa, and you will be able to develop it to the benefit of the country. We focus on developing your skills and knowledge to create and manage your own or another tourism business. You will, among others, learn to:

  • develop and manage your accommodation establishment;
  • develop, market and manage events;
  • optimise nature as a tourism attraction; and
  • Understand the tourism economy and how it contributes to growth in South Africa.

To ensure a range of employment opportunities, choose between Economics OR International Trade modules that will expand your knowledge and skills over three years. We also boast that several hotel owners, conference coordinators, and event managers regularly share their expertise with our students, welcoming us to visit their establishments. As a result, you will engage directly with industry professionals and gain valuable economic insights that can be applied to help grow South Africa's tourism sector.

Core subjects 

Modules include but are not limited to:

  • Resource Management
  • Tourism/Event Management
  • Applied tourism/event management
  • Tourism marketing
  • Tourism development

Degree options 

BCom Management Sciences with Tourism Management

  • Degree Duration: 3 years, full-time
  • Offered on the Potchefstroom Campus [P]
  • Curriculum code: 5FPH06 P

BCom Management Sciences with Tourism Management and Recreation Skills

  • Degree Duration: 3 years, full-time
  • Offered on the Potchefstroom Campus [P]
  • Curriculum code: 5FPH04 P

BCom Management Sciences with Marketing and Tourism Management

** This degree lies within the School of Management Sciences**

  • Degree Duration: 3 years, full-time
  • Offered on the Mahikeng [M] and Potchefstroom Campuses [P]
  • Curriculum code: 5FPH05 M/P

Admission requirements

BCom Management Sciences with Tourism Management 

  • APS 24
  • Mathematics Level 3 (40% or more)
  • Afrikaans/ English Level 4 (50% or more)

BCom Management Sciences with Tourism Management and Recreation Skills

  • APS 24
  • Mathematics Level 3 (40% or more) OR Mathematical Literacy level 6 (70-79%)
  • Afrikaans/ English Level 4 (50% or more)

BCom Management Sciences with Marketing and Tourism Management 

** This degree lies within the School of Management Sciences**

  • APS 24
  • Mathematics Level 3 (40% or more)  OR Mathematical Literacy level 6 (70-79%)
  • Afrikaans/ English Level 4 (50% or more)

Career opportunities 

Although this qualification offers graduates access to the entire tourism industry, BCom qualifications focus on managing the sector and businesses. Graduates can pursue a wide range of roles across both the public and private sectors, including:

  • Tourism and destination marketing

    • Tourism marketing manager

    • Destination marketing specialist

    • Hotel, resort and hospitality marketing manager

    • E-commerce and online travel specialist

    • Public relations and branding manager (tourism sector)

    • Sponsorship and brand partnership manager

  • Management and operations

    • Tourism manager

    • Travel agency manager

    • Tour operations manager

    • Corporate travel manager

    • Guesthouse and accommodation manager

    • Game farm manager

    • Event and festival coordinator

  • Strategic development and advisory

    • Tourism product development manager

    • Tourism consultant

    • Tourism economist

    • Tourism research analyst

  • Academic and training roles

    • Lecturer in tourism or hospitality

    • Tourism researcher

    • Consultant or trainer in tourism and hospitality

Postgraduate studies

  • BCom Hons in Management with Tourism Management
  • MCom in Tourism Management
  • PhD in Tourism Management

Please visit the postgraduate page for more info 

 

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