Marketing and Tourism Management

Your Path to Excellence

This qualification equips students with the practical skills to apply marketing methods, techniques, and strategies specifically to the tourism market. It prepares them to build, manage, and market their own tourism businesses or effectively manage and promote other tourism enterprises. The BCom in Management Sciences with Marketing and Tourism Management prepares graduates to:

  • Develop, market, and manage their own tourism business
  • Understand consumer behaviour in the tourism market
  • Develop integrated marketing communication plans
  • Develop, market, and manage events
  • Create digital marketing strategies
  • Conduct marketing research

Core subjects

  • Integrated marketing communication
  • Consumer Behaviour
  • Nature tourism
  • Marketing research
  • Digital Marketing
  • Game farm management
  • Applied event management

Degree options

Bachelor of Commerce (BCOM) in Management Sciences with Marketing and Tourism Management

  • Full-time programme: Three (3) years
  • Offered on the Mahikeng [M] and Potchefstroom [P] Campuses
  • Qualification code: 5FPH05

Admission requirements

BCom in Management Sciences with Marketing and Tourism Management

  • APS of 24
  • Mathematics level 3 (40% or higher) or Mathematical Literacy level 6 (70% or more)
  • Afrikaans or English level 3 (40% or higher)

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management, which can articulate to a master's and doctorate degree in Marketing Management.

Career opportunities

  • Digital marketing specialist
  • Market research specialist
  • Brand manager
  • Product manager
  • Content strategist

Talk to us

If you need more information about this programme, please contact the Marketing Management Programme Managers.

  • Dr Willy Engelbrecht (Any enquiries about this programme presented on the Mahikeng Campus)
  • Prof Mia Bothma (Any enquiries about this programme presented on the Potchefstroom Campus)
  • Prof Heleneze Lues (Any enquiries about this programme in general in her capacity as Inter-Campus Programme Leader)

 

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