Marketing managers assign different teams to outreach duties throughout a company's marketing campaign. They might be involved in branding, creative brainstorming, research analysis, and market condition evaluation depending on their goals.

With this qualification, students are equipped to be able to think strategically in the marketing environment.  Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters.

Admission requirements

  • APS of 24
  • Mathematics level 3 (40-49%)


Sites of delivery

  • Potchefstroom 
  • Vaal 
  • Mafikeng

Qualification Options 

  • BCom Marketing Management 

Post- graduate studies

  • BCom Honours in Entrepreneurship and Marketing
  • MCom and PhD are also offered 

See the Postgraduate page for more information

Career opportunities

  • Entrepreneurship
  • Business manager
  • Research Assistant
  • Sales Manager
  • Marketing Manager
  • Any marketing related careers 
  • Lecturer


Extended Programme (Vanderbijlpark only)


The Extended Programme includes an additional year of study which will enhance students’ basic knowledge and skills before progressing onto more specialist studies in the later years of the programmes. Furthermore, students who embark on this programme have much greater opportunity to succeed in their studies, as it provides dedicated support to students who need assistance to bridge the gap between school and higher education.

Admission requirements

  • APS 25
  • Maths Literacy 70%

Sites of delivery

  • Vanderbijlpark