Overview

Marketing managers assign different teams to outreach duties throughout a company's marketing campaign. They might be involved in branding, creative brainstorming, research analysis, and market condition evaluation depending on their goals.

With this qualification, students are equipped to be able to think strategically in the marketing environment.  Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters.

Admission requirements

  • APS of 24
  • Mathematics level 3 (40% or more)
  • Additional requirements may apply as per Faculty yearbook/calender

 

Campuses

  • Potchefstroom [P]
  • Vanderbijlpark [V]
  • Mafikeng [M]

Qualification 

  • BCom Marketing Management 

[Qualification 5FPH01: Curriculum E301P/V/M]

Career opportunities

  • Entrepreneurship
  • Business manager
  • Research Assistant
  • Sales Manager
  • Marketing Manager
  • Any marketing related careers 
  • Lecturer

Postgraduate studies

  • BCom Hons in Entrepreneurship & Marketing
  • BCom Hons in Management Sciences with Business Management
  • BCom Hons in Marketing with Marketing Management
  • BCom Hons in Public Administration
  • MCom in Business Management
  • MCom in Marketing Management
  • PhD in Marketing Management
  • PhD in Business Management
  • PhD in Public Administration 

See the Postgraduate page for more information.

 

Extended Programme 

Overview

The Extended Programme includes an additional year of study which will enhance students’ basic knowledge and skills before progressing onto more specialist studies in the later years of the programmes. Furthermore, students who embark on this programme have much greater opportunity to succeed in their studies, as it provides dedicated support to students who need assistance to bridge the gap between school and higher education.

Admission requirements

  • APS of 20
  • Maths level 3 (40% or more) / Maths Literacy level 4 (50% or more)
  • English level 3 (40% or more)
  • Additional requirements may apply as per Faculty yearbook/calender

Campuses

  • Vanderbijlpark [V]
  • Mafikeng [M]

Qualification 

  • BCom Marketing Management 

[Qualification 5XPH01 V/M]

 

Career opportunities

  • Entrepreneurship
  • Business manager
  • Research Assistant
  • Sales Manager
  • Marketing Manager
  • Any marketing related careers 
  • Lecturer

Postgraduate studies

  • BCom Hons in Entrepreneurship & Marketing
  • BCom Hons in Management Sciences with Business Management
  • BCom Hons in Marketing with Marketing Management
  • BCom Hons in Public Administration
  • MCom in Business Management
  • MCom in Marketing Management
  • PhD in Marketing Management
  • PhD in Business Management
  • PhD in Public Administration 

See the Postgraduate page for more information.