Master's degree in Marketing Management

Background

A Master's degree is a postgraduate qualification that may be pursued following the successful completion of an Honours degree or a Postgraduate Diploma. South African universities typically offer two types of Master's degrees: lectured Master's degrees and research Master's degrees. Lectured Master’s degrees involve completing a series of coursework modules and writing a mini-dissertation (e.g., an MBA), while research Master's degrees require the completion of a full dissertation.

The Master’s degree in Marketing Management is designed to develop students’ intellectual and ethical capacities in a specialised manner. It equips students with the ability to understand and solve complex marketing-related challenges, think critically and innovatively and establisch a solid foundation for further academic specialisation.

Full name of degree

Master of Commerce (MCom) in Marketing Management (5CKN01)

Sites of delivery

This degree is presented at the Mahikeng, Potchefstroom and Vanderbijlpark Campuses.

Mode of delivery

This degree is offered only as a research Master's degree. No coursework (lectured) option is available.

Admission requirement

Please refer to the Postgraduate Yearbook (page 70-71) for detailed admission requirements.

Due date for the 2026 intake

30 November 2025

Talk to us

If you require more information about this degree, please contact:

 

Click here to apply for the MCom in Marketing Management