Communication management

Overview

In a world driven by brands, content and connection, the ability to craft clear, strategic messages has never been more valuable. The BCom in Management Sciences with Communication Management equips students with a powerful blend of business, marketing and communication skills—preparing them to build brands, influence consumer behaviour and lead in a fast-changing digital marketplace. Whether students' interests are in advertising, social media, brand strategy or corporate communication, this qualification opens the door to a dynamic and in-demand career path.

Degree detail

Degree name: Bachelor of Commerce (BCOM) in Management Sciences with Communication Management

Modes of delivery and duration:

  • Full time programme: Three years presented on the Mahikeng Campus and Potchefstroom Campus (Qualification code: 5FPH03)

Admission requirements

Full time programme: BCom in Management Sciences with Marketing Management

  • APS of 24
  • Mathematics level 3 (40% or higher) of Mathematics Literacy level 6 (70% or higher)
  • Afrikaans or English level 4 (50% or higher)
  • Additional requirements may apply as per Faculty (F-EMS: yearbook/calender)

Notable modules in the programme

  • Communication theory
  • Consumer behaviour
  • Digital marketing
  • Sales management
  • Marketing research
  • Integrated marketing communication 
  • Strategic management

Postgraduate study options

Students with this degree will be considered for BCom honours in Marketing Management of the BA Honours in Advanced Corporate Communication, which can articulate to a masters and doctorate degree in Marketing Management or Communication Management.

Career opportunities

  • Corporate Communications Manager
  • Media relations manager
  • Social media manager
  • Crisis communication specialist

Talk to us

If you need more information about this programme, please contact the Marketing Management Programme Managers.

  • Dr Willy Engelbrecht (Any enquiries about this programme presented on the Mahikeng Campus)
  • Prof Mia Bothma (Any enquiries about this programme presented on the Potchefstroom Campus)
  • Prof Heleneze Lues (Any enquiries about this programmes in general in her capacity as Inter campus Programme Leader)

 

Click here to apply for the BCom in Communication Management