Communication management

Bachelor of Commerce (BCOM) in Management Sciences with

Communication Management [Qualification 5FPH03]

(3-year full time qualification offered at all three of the NWU campuses).


This course will teach you develop effective marketing strategies including digital marketing tactics based on carefully chosen target markets and the management of the complete marketing plan. The degree also entails learning how to communicate effectively within the corporate environment.

Then you will learn to:

• Solve marketing related problems

• Manage a brand or product

• Manage a business’s reputation

• Manage finances

• Develop digital marketing strategies

Admission requirements

  • APS of 24
  • Mathematics level 3 (40% or more)
  • Afrikaans or English level 4 (50% or more)
  • Additional requirements may apply as per Faculty yearbook/calender


Interesting modules in the qualification

• Communication theory

• Integrated communication

• Consumer Behaviour

• Sales Management

• Marketing Research

• Digital marketing

• Strategic management

Postgraduate study options

Students with this degree will be considered for honours in Marketing management which can articulate to a masters and doctorate in Marketing Management

Student can also visit the School of communication to explore post-graduate options there