Overview

This qualification equips students with the practical skills to apply marketing methods, techniques, and strategies specifically to the tourism market. It prepares them to build, manage, and market their own tourism businesses or effectively manage and promote other tourism enterprises. Through this qualification, students will gain the knowledge and tools

Students will also learn to

• Develop, market, and manage their own tourism business

• Understand consumer behaviour in the tourism market

• Develop integrated marketing communication plans

• Develop, market, and manage events

• Create digital marketing strategies

• Conduct marketing research

Admission requirements

• APS of 24
• Mathematics level 3 (40% or more) or Mathematical Literacy level 6 (70% or more)
• Afrikaans or English level 3 (40% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Interesting modules in the qualification

• Financial Management

• Integrated marketing communication

• Consumer behaviour

• Nature tourism

• Marketing research

• Digital marketing

• Game farm management

• Applied event management

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

Student can also visit the School of Tourism Management to explore postgraduate options there.

Career opportunities

• Digital Marketing Specialist
• Tourism Manager
• Event manager
• Marketing Manager