Marketing and Tourism Management

Bachelor of Commerce (BCOM) in Management Sciences with

Marketing and Tourism Management [Qualification 5FPH05]

(3-year full time qualification offered at the Potchefstroom and Mahikeng campus).


This course will teach you How to practically apply marketing methods, techniques and strategies to the tourism market. This degree will teach you to develop your skills and knowledge to build, manage and market your own or another tourism business.

Then you will learn to:

• Develop, market and manage your own tourism business

• Understand why consumers behave the way they do

• How to develop integrated marketing communication plans

• Develop, market and manage events

• Develop digital marketing strategies

• Conduct marketing research


Admission requirements

  • APS of 24
  • Mathematics level 3 (40% or more) or Mathematical Literacy level 6 (70% or more)
  • Afrikaans or English level 3 (40% or more)
  • Additional requirements may apply as per Faculty yearbook/calender


Interesting modules in the qualification

• Financial Management

• Integrated marketing communication

• Consumer behaviour

• Nature tourism

• Marketing research

• Digital marketing

• Game farm management

• Applied event management

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

Student can also visit the School of Tourism Management to explore postgraduate options there