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Marketing and Tourism Management

Overview

This qualification equips students with the practical skills to apply marketing methods, techniques, and strategies specifically to the tourism market. It prepares them to build, manage, and market their own tourism businesses or effectively manage and promote other tourism enterprises. The BCom in Management Sciences with Marketing and Tourism Management prepares graduates to:

  • Develop, market, and manage their own tourism business
  • Understand consumer behaviour in the tourism market
  • Develop integrated marketing communication plans
  • Develop, market, and manage events
  • Create digital marketing strategies
  • Conduct marketing research

Degree detail

Degree name: Bachelor of Commerce (BCOM) in Management Sciences with Marketing and Tourism Management

Modes of delivery and duration:

  • Full time programme: Three years presented on the Mahikeng Campus and Potchefstroom Campus (Qualification code: 5FPH05)
  • This programme is not presented on the Vanderbijlpark Campus.

Admission requirements

Full time programme: BCom in Management Sciences with Marketing and Tourism Management

  • APS of 24
  • Mathematics level 3 (40% or higher) or Mathematical Literacy level 6 (70% or more)
  • Afrikaans or English level 3 (40% or higher)
  • Additional requirements may apply as per Faculty yearbook/calender

Notable modules in the programme

  • Integrated marketing communication
  • Consumer Behaviour
  • Nature tourism
  • Marketing research
  • Digital Marketing
  • Game farm management
  • Applied event management

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

Career opportunities

  • Digital marketing specialist
  • Market research specialist
  • Brand manager
  • Product manager
  • Content strategist

Talk to us

If you need more information about this programme, please contact the Marketing Management Programme Managers.

  • Dr Willy Engelbrecht (Any enquiries about this programme presented on the Mahikeng Campus)
  • Prof Mia Bothma (Any enquiries about this programme presented on the Potchefstroom Campus)
  • Prof Heleneze Lues (Any enquiries about this programmes in general in her capacity as Inter campus Programme Leader)

 

Click here to apply for the BCom in Management Sciences with Marketing and Tourism Management