Overview

This qualification equips students with essential skills in services marketing, branding, integrated marketing communications, sales management, consumer behaviour, marketing research, and digital marketing. The BCom in Management Sciences with Marketing Management prepares graduates to effectively lead and manage organisational marketing functions, blending theoretical knowledge with practical skills to address complex marketing challenges and achieve organisational success.  

Admission requirements

BCom in Marketing Management:

• APS of 24
• Mathematics level 3 (40% or more)
• Afrikaans or English level 4 (50% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Interesting modules in the qualification

• Services marketing

• Brand management

• Integrated marketing communication

• Sales management

• Consumer Behaviour

• Digital marketing

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

[Qualification 5FPH01: Curriculum E301P/V/M]

Career opportunities:

• Digital marketing specialist
• Market research specialist
• Brand manager
• Product manager
• Content strategist

Overview

The Extended Programme includes an additional year of study which will enhance students’ basic knowledge and skills before progressing onto more specialist studies in the later years of the programmes. Furthermore, students who embark on this programme have much greater opportunity to succeed in their studies, as it provides dedicated support to students who need assistance to bridge the gap between school and higher education.

Admission requirements

• APS of 20
• Maths level 3 (40% or more) / Maths Literacy level 4 (50% or more)
• English level 3 (40% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Campuses

• Vanderbijlpark [V]
• Mahikeng [M]

Qualification 

• BCom Marketing Management 

[Qualification 5XPH01 V/M]

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

[Qualification 5FPH01: Curriculum E301P/V/M]

See the Postgraduate page for more information.

Career opportunities

• Digital marketing specialist
• Market research specialist
• Brand manager
• Product manager
• Content strategist