Overview
This qualification equips students with essential skills in services marketing, branding, integrated marketing communications, sales management, consumer behaviour, marketing research, and digital marketing. The BCom in Management Sciences with Marketing Management prepares graduates to effectively lead and manage organisational marketing functions, blending theoretical knowledge with practical skills to address complex marketing challenges and achieve organisational success.
Degree detail
Degree name: Bachelor of Commerce (BCOM) in Management Sciences with Marketing Management
Modes of delivery and duration:
- Full time programme: Three years presented on the Mahikeng Campus, Potchefstroom Campus and Vanderbijlpark Campus (Qualification code: 5FPH01)
- Extended programme: Four years presented on the Mahikeng Campus and Vanderbijlpark Campus (Qualification code: 5XPH01)
Admission requirements
Full time programme: BCom in Management Sciences with Marketing Management
- APS of 24
- Mathematics level 3 (40% or higher)
- Afrikaans or English level 4 (50% or higher)
- Please refer to the Undergraduate Yearbook (page 111) for a detailed layout of the curriculum.
Extended programme: BCom in Management Sciences with Business Management
- APS of 20
- Mathematics level 3 (40% or more) / Mathematics Literacy level 4 (50% or more)
- English level 3 (40% or more)
- Please refer to the Undergraduate Yearbook (page 114) for a detailed layout of the curriculum.
Notable modules in the programme
- Services marketing
- Brand management
- Integrated marketing communication
- Sales management
- Consumer Behaviour
- Digital marketing
Postgraduate study options
Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.
Career opportunities
- Digital marketing specialist
- Market research specialist
- Brand manager
- Product manager
- Content strategist
Talk to us
If you need more information about this programme, please contact the Marketing Management Programme Managers.
- Dr Willy Engelbrecht (Any enquiries about the full time and extended programmes presented on the Mahikeng Campus)
- Prof Mia Bothma (Any enquiries about the full time programme presented on the Potchefstroom Campus)
- Prof Heleneze Lues (Any enquiries about the full time and extended programmes presented on the Vanderbijlpark Campus)
Click here to apply for the BCom in Management Sciences with Marketing Management