Overview

This course will teach you how to effectively reach your target market through a strategic marketing campaign. This includes branding, creative brainstorming for marketing communications, sales, consumer behaviour, research analysis and marketing strategy development.

Then you will learn to:

• Manage sales

• Manage finances

• Develop digital marketing strategies

• Conduct marketing research

Admission requirements

BCom in Marketing Management:

• APS of 24
• Mathematics level 3 (40% or more)
• Afrikaans or English level 4 (50% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Extended programme - BCom in Marekting Management

• APS of 20
• Mathematics level 3 (40% or more) or Mathematical Literacy level 4 (50% or more)
• English level 3 (40% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Interesting modules in the qualification

• Services marketing

• Brand management

• Integrated marketing communication

• Sales management

• Consumer Behaviour

• Digital marketing

Postgraduate study options

Students with this degree will be considered for honours in Marketing Management which can articulate to a masters and doctorate degree in Marketing Management.

[Qualification 5FPH01: Curriculum E301P/V/M]

Overview

The Extended Programme includes an additional year of study which will enhance students’ basic knowledge and skills before progressing onto more specialist studies in the later years of the programmes. Furthermore, students who embark on this programme have much greater opportunity to succeed in their studies, as it provides dedicated support to students who need assistance to bridge the gap between school and higher education.

Admission requirements

• APS of 20
• Maths level 3 (40% or more) / Maths Literacy level 4 (50% or more)
• English level 3 (40% or more)
• Additional requirements may apply as per Faculty yearbook/calender

Campuses

• Vanderbijlpark [V]
• Mahikeng [M]

Qualification 

• BCom Marketing Management 

[Qualification 5XPH01 V/M]

Career opportunities

• Entrepreneurship
• Business manager
• Research Assistant
• Sales Manager
• Marketing Manager
• Any marketing related careers 
• Lecturer

Postgraduate studies

• BCom Hons in Entrepreneurship & Marketing
• BCom Hons in Management Sciences with Business Management
• BCom Hons in Marketing with Marketing Management
• BCom Hons in Public Administration
• MCom in Business Management
• MCom in Marketing Management
• PhD in Marketing Management
• PhD in Business Management
• PhD in Public Administration 

See the Postgraduate page for more information.