Professor Kelly Martin holds a PhD in Business Administration and is internationally recognised for her expertise in data privacy. She has authored more than 40 peer-reviewed publications in high-impact journals, most of which appear in A-rated outlets. She holds an h-index of 29, with 7490 citations and has received 30 prestigious international research awards. Kelly is joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of leading journals, including the Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Retailing.

In addition to her scholarly impact, Kelly has successfully supervised numerous international postgraduate students and collaborated with academics across the world, including in South Africa. She has won seven teaching awards and has substantial expertise in marketing management and data analytics. Her demonstrates extensive leadership experience, having served on over 50 marketing and management committees. Prior to her academic career, she held a senior position as a marketing director in the assisted living industry.