Research Outputs 2024

Müller, R., & Grondys, K. (2024). THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS. Polish Journal of Management Studies, 30(1), 208-223. https://doi.org/10.17512/pjms.2024.30.1.12.

 


Chabika, R. C., van Schalkwyk, J. H., van Rensburg, L. J., & Müller, R. (2024). Cultural forces shaping social influences: the role of power distance, uncertainty avoidance, and individualism. International Journal of Research in Business and Social Science, 13(8), 87-101.

 


Sharp, K.L. & Synodinos, C. 2024. Going Green: Unpacking Generation Y's shift towards organic food in South Africa. Polish Journal of Management Studies, 2(30): 264-281. DOI: 10.17512/pjms.2024.30.2.16

 


Bevan-Dye, A.L., 2024. Perceived value and purchase influence of YouTube beauty vlog content amongst Generation Y female consumers. Human Behavior and Emerging Technologies, 2024(1), p.1455264.

 


Litheko, A., Gomwe, G. & Pelser, F. 2024. Business recovery strategies for mumpreneurs operating in tourism Post-COVID-19. Management and Economics Research Journal, 10(4):9900103.

 


Van Deventer, M., Sharp, K.L., Zelazny, R. & Kot, S. 2024. Predicting South African consumers' intention to continue using their preferred retail bank's services: A model validation. Entrepreneurial Business and Economics Review, 12(4):199-214.

 


Lennox, A., Müller, R., & Coffie, I. S. (2024). Encouraging Continuous Usage of Wearable Activity Trackers: The Interplay of Perceived Severity, Susceptibility and Social Media Influencers. International Journal of Environmental Research and Public Health, 21(12), 1549. https://doi.org/10.3390/ijerph21121549

 


Litheko, A. 2024. An assessment of post-COVID-19 recovery plans for small tourism enterprises in the North-West province, South Africa. Journal of Contemporary Management, 21(2):227-258.

 


Selemela, M.B., Klonaridis, R., Lues, H. & Muller, C. Perceived convenience as a driver of South African Generation Y consumers' online repurchase intentions. The Retail and Marketing Review 20(2), p. 66-86 https://doi.org/10.5281/zenodo.14224272

 


Van Deventer, M. 2024. Differences in Generation Y male and female customers’ perceived mobile banking trust, information, and system quality. Banks and Bank Systems, 19(4):44-57.

 


Van der Merwe, D., Spies, H. & Eckardt, F. (2024). Does m-servicescape influence repurchase intentions in mobile branded OTAs. Malaysian E Commerce Journal, 8(2), 69-77.

 


Litheko, A. & Pelser, F. 2024. Strategic implications of globalisation on 'brain drain' in emerging economies: South Africa. Management and Economics Research Journal, 10(4), 9900099.

 


Peters, K., Pelser, A-M., Pelser, F. & Litheko, A. 2024. Investigating Youth Perception Towards Entrepreneurship In The North-West Province, South Africa. Management and Economics Research Journal, 10(4): 9900096. https://doi.org/10.18639/MERJ.2024.9900096

 


Roos, S.J., Kruger, A. and Jooste, J., 2024. Key factors promoting professional development in golf: a mixed-studies systematic review. Cogent Social Sciences, 10(1), p.2417046.

 


Goldberg, R.H. 2024. Exploring motivational drivers for shopping at physical fashion retail stores: evidence from South Africa. Journal of Emerging Trends in Marketing and Management, 1(2):7-20.

 


Mashaba, T. & Mdaka, L.E. 2024. Driving green: Assessing the purchasing intentions of South African consumers toward electric vehicle adoption. Malaysian E Commerce Journal, 8(1):36-39.

 


Muller, C., & Lennox, A. (2024). Predicting South African consumers' physical-virtual esports participation intentions: Extending the theory of planned behaviour. African Journal for Physical Activity and Health Sciences, 30(3), 405-441. DOI: https://doi.org/10.37597/ajphes.2024.30.3.4

 


Steenkamp, A., Meyer, N., & Bevan-Dye, A. L. (2024). Self-esteem, need for achievement, risk-taking propensity and consequent entrepreneurial intentions. The Southern African Journal of Entrepreneurship and Small Business Management, 16(1), 753.

 


Camacho, L.J., Litheko, A., Pasco, M., Butac, S.R., Ramirez-Correa, P., Salazar-Concha, C. & Celine, P.C. 2024. Examining the role of organizational culture on citizenship behavior: The mediating effects of environmental knowledge and attitude toward energy savings. Administrative Sciences, 14: 193. https://doi.org/10.3390/admsci14090193.

 


Goldberg, R. 2024. Gamification in fashion retail: assessing contributions to customer loyalty, retention and brand recall in the South African market. Malaysian E Commerce Journal, 8(2):51-56.

 


Rathbone, M. 2024. Dialogue Between African Agrarian Philosophy and Adam Smith on Underdevelopment and Resource Dependence in Africa. In: Tosam, M.J., Masitera, E. (eds) African Agrarian Philosophy. The International Library of Environmental, Agricultural and Food Ethics, vol 35. Springer, Cham.

 


Rathbone, M. 2024. Old Testament hospitality as reciprocity, Adam Smith and business ethics. HTS Teologiese Studies/Theological Studies 80(1),p.1-8

 


Eckardt, F.F.N & Spies, H. 2024. The Breaking of Bonds: A Systematized Review of Detachment in Interpersonal and Customer Relationships. Journal of Relationship Marketing, 23(3):147-188.

 


Fourie, D. & Rathbone, M. 2024. Capabilities, Development, and Communitarianism in the African Context, Philosophies 9,132 https://doi.org/10.3390/ philosophies9050132

 


Williams, C.C. & Kleynhans, M. 2024. Factors that influence distributor satisfaction within Multi-Level Marketing in South Africa. Journal of Contemporary Management, 21(1):207-225.

 


Longweni, M. & Mdaka, L.E. 2024. The mindful manager: exploring habits of mind during creative problem-solving in agricultural businesses. Journal of the Academy of Business and Emerging Markets, 4(2):31−42.

 


Du Preez, L.P & Botha, M.J. 2024. Exploring customer retention strategies implemented by managers in the fast-food industry: a post-pandemic perspective. Retail and Marketing Review, 20(2):1-10.

 


Du Preez, L.P & Van Staden, L.J. 2024. Customer service experience and satisfaction in the mobile telecom industry. Retail and Marketing Review, 20(1):49-63.

 


Jeje, K., Henrico, A., Monethi, E. & Coetzee, J. 2024. Employees’ cybersecurity awareness and risk management practices at a legal parastatal organization in South Africa: a hierarchical multiple regression analysis. International Journal of Process Management and Benchmarking.

 


Mouton, N., Motshabi, T., Jeje, K & Henrico, A. 2024. Bulk Water Services Delivery Challenges in the Dr. Ruth Segomotsi Mompati District Municipality in South Africa’s North West Province. World Water Policy Journal, 10(2):1-38.

 


Sharp, K.L., Lues, H., Klonaridis, R., Van Deventer, M., Müller, R. & Redda, E. 2024. Factors Influencing Consumers’ Attitudes towards Digital Communications within the South African Banking Industry. International Review of Management and Marketing, 14(4):19-28.

 


Sharp, K.L. & Mutheiwana, M.B. 2024. Gender differences among student attitudes towards the use of a virtual learning environment as an advertising platform. Journal of Contemporary Management, 20(1): 74-91.

 


Sannegadu, R., Van Staden, L.J., & Henrico, A. 2024. Export Barriers for Medium Sized Textile Manufacturing Enterprises in Small Island evidence from Mauritius. African Journal of Business and Economic research. 19(1):309-329.

 


Prado, N. B. D., Moraes, G. H. S. M. D., Pinto, K. E. F., Voda, A. I., & Synodinos, C. (2024). Ecopreneurial behavior in a pandemic context. Revista de Administração de Empresas, 64(2):1-25.

 


Rathbone, M. 2024. Commerce, labour and happiness: An Existential reading of Adam Smith’s ‘The poor man’s son’. The Journal for Transdisciplinary Research in Southern Africa 20 (1):a1457.

 


Ferreira-Schenk, S., Dickason-Koekemoer, Z. & van Deventer, M. 2024. Risk perceptions of insurance policyholders in the Gauteng region of South Africa. Acta Economica, 22(40):9-30.

 


van Deventer, M. 2024. Bank identification and perceived bank brand personality: A gender comparison. Innovative Marketing, 20(2):204-216

 


van Deventer, M. 2024. Mediating effect of mobile banking trust on information and system quality. Journal of Marketing and Consumer Behaviour in Emerging Markets, 1(18):1-13.

 


Longweni, M. and Mdaka, L.E., 2024. The multiple mediation role of message-sending skills and the ability to deal with interference in listening and feedback. European Journal of Management Studies. 29(1):51-70

 


Klonaridis, R., & Lues, H.-T. (2024). The role of information quality, ease of use and usefulness on consumers’ trust in Facebook and WhatsApp groups as online sales platforms. International Journal of Research in Business and Social Science, 13(4):89–99.

 


Lues, H.-T. 2024. Influencing Generation Y students’ clothing brand awareness: A gender perspective. International Journal of Research in Business and Social Science, 13(4):40–48.

 


Fritz, C., Lues, H., van Deventer, M. & Klonaridis, R. 2024. Factors influencing Generation Y consumers’ intention to purchase sneakers. International Journal of Research in Business and Social Science, 13(3):26-35.

 


Lues, H.T. 2024. Investigating the determinants impacting fashion brand loyalty among Generation Y students in South Africa. Journal of Contemporary Management, 21(1): 1-24.

 


Muller, R. and Muller, C. 2024. Influence of consumer-based brand equity on the purchase intention of wearable activity tracker brands. Expert Journal of Marketing, 12(1):23-32.

 


Ndlovu, S.G., Radebe, T.N., Mlambo, V.H. and Nkonde, S. 2024. Contextualising entrepreneurship as a panacea to youth unemployment in South Africa. Prizren Social Science Journal, 8(1):48-57.

 


Fourie, D. 2024. “People aren’t numbers”: A critique of industrial rationality within neoliberal societies. South African Journal of Philosophy, 43(1): 81–93. https://doi.org/10.1080/02580136.2023.2288753

 


Fourie, D. (2024). The neoliberal influence on South Africa’s early democracy and its shortfalls in addressing economic inequality. Philosophy & Social Criticism, 50(5), 823-843.

 


Williams, C.C. & Kleynhans, M., 2024. Unveiling trust as a mediator in distributor loyalty within South African multi-level marketing. South African Journal of Economic and Management Sciences, 27(1):1-7.

 


Ndlovu, S.G., 2024. Private label brands vs national brands: new battle fronts and future competition. Cogent Business & Management, 11(1), 2321877.