Dr. Sonika Singh is an Honorary Research Fellow at North-West University and Senior Lecturer in Marketing at UTS Business School. She holds a PhD in Management Science from the University of Texas at Dallas, USA. Her research expertise spans digital marketing, consumer behaviour, retail analytics, artificial intelligence and data privacy, with a strong focus on applying quantitative methods to contemporary marketing and consumer issues.

Dr Singh has published in leading international journals, including the Journal of Retailing, Journal of Business Research and Journal of Retailing and Consumer Services, and has an established record of interdisciplinary research, HDR supervision and industry and community engagement. Her work increasingly examines the implications of AI for consumer decision-making, information search, privacy and wellbeing.

Alongside her academic research, Dr Singh actively contributes to industry and public discourse through media commentary, industry forums and professional engagement, helping translate academic research into insights relevant to business, consumers and society. She is also an invited judge for the Mumbrella Awards, reflecting her ongoing engagement with the Australian marketing industry. She also volunteers to support social causes, including domestic violence and mental health initiatives.