Overview
In a world driven by brands, content and connection, the ability to craft clear, strategic messages has never been more valuable. The BCom in Management Sciences with Communication Management equips students with a powerful blend of business, marketing and communication skills—preparing them to build brands, influence consumer behaviour and lead in a fast-changing digital marketplace. Whether students' interests are in advertising, social media, brand strategy or corporate communication, this qualification opens the door to a dynamic and in-demand career path.
Core subjects
- Communication theory
- Consumer behaviour
- Digital marketing
- Sales management
- Marketing research
- Integrated marketing communication
- Strategic management
Degree options
Bachelor of Commerce (BCOM) in Management Sciences with Communication Management
- Full-time programme: Three (3) years
- Offered on the Mahikeng [M] and Potchefstroom [P] Campuses
- Qualification code: 5FPH03
Admission requirements
BCom in Management Sciences with Communication Management
- APS of 24
- Mathematics level 3 (40% or higher) of Mathematics Literacy level 6 (70% or higher)
- Afrikaans or English level 4 (50% or higher)
Postgraduate study options
Students with this degree will be considered for BCom honours in Marketing Management of the BA Honours in Advanced Corporate Communication, which can articulate to a masters and doctorate degree in Marketing Management or Communication Management.
Career opportunities
- Corporate Communications Manager
- Media relations manager
- Social media manager
- Crisis communication specialist
Talk to us
If you need more information about this programme, please contact the Programme Managers.
- Dr Willy Engelbrecht (Any enquiries about this programme presented on the Mahikeng Campus)
- Prof Mia Bothma (Any enquiries about this programme presented on the Potchefstroom Campus)
- Prof Heleneze Lues (Any enquiries about this programme in general in her capacity as Inter campus Programme Leader)