Your Path to Excellence
This qualification equips students with essential skills in services marketing, branding, integrated marketing communications, sales management, consumer behaviour, marketing research, and digital marketing. The BCom in Management Sciences with Marketing Management prepares graduates to effectively lead and manage organisational marketing functions, blending theoretical knowledge with practical skills to address complex marketing challenges and achieve organisational success.
Core subjects
- Services marketing
- Brand management
- Integrated marketing communication
- Sales management
- Consumer Behaviour
- Digital marketing
Degree options
Bachelor of Commerce (BCOM) in Management Sciences with Marketing Management
- Full-time programme: Three (3) years
- Offered on the Mahikeng [M], Potchefstroom [P] and Vanderbijlpark [V] Campuses
- Qualification code: 5FPH01
Extended Bachelor of Commerce (BCOM) in Management Sciences with Marketing Management
- Full-time programme: Four (4) years
- Offered on the Mahikeng [M] and Vanderbijlpark [V] Campuses
- Qualification code: 5XPH01
Admission requirements
Full-time programme: BCom in Management Sciences with Marketing Management
- APS of 24
- Mathematics level 3 (40% or higher)
- Afrikaans or English level 4 (50% or higher)
Extended BCom in Management Sciences with Business Management
- APS of 20
- Mathematics level 3 (40% or more) / Mathematics Literacy level 4 (50% or more)
- English level 3 (40% or more)
Postgraduate study options
Students with this degree will be considered for honours in Marketing Management, which can articulate to a master's and doctorate degree in Marketing Management.
Career opportunities
- Digital marketing specialist
- Market research specialist
- Brand manager
- Product manager
- Content strategist
Talk to us
If you need more information about this programme, please contact the Marketing Management Programme Managers.
- Dr Willy Engelbrecht (Any enquiries about the full-time and extended programmes presented on the Mahikeng Campus)
- Prof Mia Bothma (Any enquiries about the full-time programme presented on the Potchefstroom Campus)
- Prof Heleneze Lues (Any enquiries about the full-time and extended programmes presented on the Vanderbijlpark Campus)